A NEW CHAPTER FOR THE ST. CROIX EXPLORER
So… what's next?
The St. Croix Explorer is now part of Family Resource Group. Here's what that means for the island, for local businesses, and for you.
The guide you know. Powered like never before.
For more than 25 years, The St. Croix Explorer has connected visitors with the best of the island — the map, the app, and the website. Founder Diane Butler built it relationship by relationship, and she's staying on the team to help take it further. That's not changing. It's growing.
Learn what we do →
A media company. A marketing agency. A technology platform. All in one.
For more than 30 years, Family Resource Group has helped local businesses grow — from Baton Rouge and New Orleans to Birmingham, Cincinnati, Denver, Oklahoma City, and Manhattan. We own trusted local publications, run performance marketing campaigns, and build the technology that ties it all together.
Now St. Croix joins the family.
- 7
- U.S. markets
- 30+
- years
- 1
- island we can't stop talking about
What's coming
Print
The iconic Explorer map, in the hands of visitors island-wide.
Digital
A rebuilt website and mobile app reaching travelers before they even land.
Email & Social
Direct lines to people actively planning their St. Croix trip.
Best of St. Croix
The island's first community-choice awards. (Coming soon.)
Events & Sponsored Content
New ways to tell your story to visitors and locals alike.
One partnership. Every channel a visitor touches.
Digital, done right.
Most marketing tells you what it spent. Ours tells you what it earned. Our growth division doesn't just run ads — it builds complete digital systems and tracks every dollar from first click to final sale.
- Websites that convert — built to turn lookers into bookers
- Paid ads on Google & Meta — reaching travelers planning their trip and locals ready to buy
- Retargeting — stay in front of people who visited your site but didn't act yet
- Email marketing — automated follow-up that works while you sleep
- Real reporting — leads, calls, bookings, and revenue on one dashboard
Know who's interested — before they ever call.
Our GeauxIQ platform gives St. Croix businesses tools that used to belong only to big mainland brands.
Visitor identification
See which prospects are browsing your website, even if they never fill out a form.
Intent targeting
Reach people actively searching for what you offer — like a family in Miami Googling "St. Croix snorkeling tours."
AI-powered follow-up
Instant replies by text and email, automatic booking, and nurturing that never takes a day off.
One dashboard
Contacts, conversations, campaigns, and results in a single place.
Every visitor to the island is researching online before they arrive. Now St. Croix businesses can meet them there.
Putting St. Croix on more screens, in more hands, in more places.
A stronger Explorer means a stronger St. Croix. We're investing in the island's visibility — and we'd love to collaborate.
Multi-market reach
Promote St. Croix to affluent family audiences in seven U.S. markets we already own.
Visitor insights
Real data on who's engaging with St. Croix content and when they're planning to travel.
Economic impact
Every campaign we run drives visitors directly to Crucian businesses.
Community celebration
The Best of St. Croix contest spotlights local excellence and drives island pride all year long.
The Best of St. Croix is coming.
Best seafood. Best beach bar. Best school principal. For the first time ever, the island votes — and local favorites get the recognition they deserve. Nominations open soon.
Get notifiedReady to grow with us?
Whether you're a beachside restaurant, a tour operator, a resort, or a government partner — there's a place for you in what comes next.