FAMILY RESOURCE GROUP × THE ST. CROIX EXPLORER
Mainland-caliber marketing. Built for St. Croix.
The same media, digital marketing, and technology platform that grows businesses in seven U.S. markets — now working for businesses on the island.
Three companies. One growth system.
Most businesses juggle a publisher, an agency, a web developer, and a handful of software subscriptions — and none of them talk to each other. Family Resource Group was built to end that.
We own the media that reaches your customers. We run the marketing that turns attention into revenue. And we build the technology that tracks every step in between. When all three work as one system, you stop guessing and start knowing.
Media — Local Publishing
Owned publications and audiences in Baton Rouge, New Orleans, Birmingham, Cincinnati, Denver, Oklahoma City, and Manhattan — and now The St. Croix Explorer. Print, digital, email, social, and events.
Marketing — Geaux Grow
Our performance marketing division. Websites, search, paid media, content, and automation — built to produce measurable leads, bookings, and sales.
Technology — GeauxIQ
Our marketing and sales platform. Visitor identification, buyer-intent data, AI follow-up, CRM, and unified reporting in one login.
Media. Marketing. Technology. That's the whole system.
Audiences we own. Trust we've earned.
Advertising works best when it shows up somewhere people already trust. For more than 30 years we've built community publications that families keep on the counter, share with friends, and reach for when they're deciding where to go and what to do. On St. Croix, that trusted guide is The Explorer — and it's about to reach further than ever.
The St. Croix Explorer
The island's locals' guide since 1999. The printed map in every rental car and villa, the mobile app in every visitor's pocket, and a rebuilt website reaching travelers before they book.
Seven mainland markets
Publications in seven U.S. metros put St. Croix in front of affluent, travel-ready families — the exact audience the island wants to attract. Island businesses can advertise where their future guests already live.
Email & social
Opt-in email lists and active social channels that put your message in front of people who asked to hear from us — locally and on the mainland.
Events & sponsored content
Sponsored features, branded content, and community events that let you tell a fuller story than an ad ever could.
Everything digital. Done by one team.
Digital marketing isn't one thing — it's a dozen things that have to work together. A beautiful website with no traffic is a brochure. Paid ads sent to a slow website are a leak. Our team handles the whole stack, so every piece is built to feed the next.
Foundation — be found, look credible
- Websites designed to convert, built fast and mobile-first
- Search engine optimization (SEO) for the searches your customers actually make
- Google Business Profile and directory listings management — accurate everywhere, updated in one place
- Reputation management — more reviews, faster responses, better ratings
Demand — get in front of the right people
- Google Ads: search, shopping, and display
- Meta advertising: Facebook and Instagram, including travel-planning audiences on the mainland
- Retargeting across web and social — stay in front of people who visited but didn't book
- Video and streaming placements that reach cord-cutters where they watch
Content — tell a story worth sharing
- Professional photo and video production
- 3D models, virtual tours, and interactive media that let a traveler walk through your property before they arrive
- Social media content and management
- Sponsored editorial in our publications
Retention — turn one visit into many
- Email marketing and automated nurture sequences
- SMS campaigns and two-way texting
- Loyalty, re-engagement, and win-back campaigns
- Seasonal promotions timed to travel demand
Every campaign is built on a plan.
Before we launch anything, we run a structured kickoff — goals, audience, offer, creative, and measurement — so the whole team is aiming at the same target. You'll see the plan before you see an invoice.
NEW TO ST. CROIX
Let them walk through before they book.
Every traveler planning a St. Croix trip is doing the same thing right now: sitting on a couch a thousand miles away, flipping through photos, trying to guess what a place is really like. Is the villa as bright as it looks? How close is the restaurant to the water?
A 3D tour ends the guessing. We capture your space with professional 3D scanning technology and turn it into an immersive, true-to-scale digital twin that visitors can explore on any phone or laptop — walking room to room, looking in every direction, measuring the space, and stepping out onto the deck to see the view — as if they were already standing there.
It's the closest thing to being on the island without being on the island. And we're proud to be among the first to bring it to St. Croix businesses at scale.
Up to 3× the engagement
Industry studies consistently show visitors spend several times longer with a 3D walk-through than with a photo gallery. More time on your page means more confidence — and more bookings.
Double-digit booking lift
One of the largest vacation-rental managers in the U.S. documented a 12–14% increase in booking rates for properties with 3D tours versus photos alone.
Fewer commissions, more direct bookings
Guests who tour a property virtually are more likely to book directly on your site — sidestepping the 15–25% commissions online travel agencies take on every reservation.
What a 3D tour does for your business
Builds trust instantly.
Travelers see exactly what they're getting. No surprises, no “the photos looked bigger,” fewer refund requests, better reviews.
Shortens the decision.
Confident guests book sooner and ask fewer pre-booking questions — saving your staff hours of “can you send more pictures?” emails.
Works everywhere your business appears.
Embed it on your website, attach it to your Google Business Profile, share it on social, drop the link in a quote — one capture, used everywhere.
Sells events and groups.
Wedding planners, corporate coordinators, and destination-wedding couples can tour your venue, count the seats, and picture the setup without flying in first.
Shows the view.
Ocean-front rooms, rooftop bars, beachfront decks — a 3D tour lets a guest step to the railing and look out. Photos can't do that.
Never goes out of date.
Renovate a room? Add a new bar? We re-scan and update. Your tour grows with your business.
Who it's for
- Resorts & hotels
- Villas & vacation rentals
- Restaurants & bars
- Wedding & event venues
- Dive shops & tour operators
- Real estate
- Retail & galleries
- Spas & wellness
Explore a few St. Croix spaces in 3D.
Click into any tour. Walk around. Look up. Step outside. This is what your guests will experience.
Grand Velas | Cancun, Mexico
X Factor Sports Complex
Outdoor Shopping
How it works
1. We visit
Our team schedules a scan at your property. Most spaces take an hour or two.
2. We capture
Professional 3D scanning technology records every room, angle, and view in true scale.
3. We build
Your interactive tour is produced, branded, and tagged with hotspots — menus, booking links, room details, offers.
4. You share
Embedded on your site, attached to Google, posted on social, sent to planners. Everywhere a decision gets made.
We're the first to bring this to St. Croix businesses at scale — and most of your competitors don't have it yet.
For a few years, the island's most photographed spaces will also be its most explorable — and the businesses that move first will own that advantage. A 3D tour is the difference between a traveler hoping they picked right and knowing they did.
Book a 3D tour consultationTools that used to belong only to big brands.
GeauxIQ is our own marketing and sales platform — the software layer that makes everything else measurable and automatic. It's the same technology enterprise companies pay six figures to assemble from a dozen vendors, delivered to St. Croix businesses in one login.
Visitor identification (LeadID)
See which companies and prospects are browsing your website — even when they never fill out a form. Turn anonymous traffic into a list you can actually call.
Buyer-intent data
Know who's actively researching what you sell. Reach a family in Miami searching “St. Croix snorkeling tours” while they're still deciding — not after they've booked with someone else.
AI-powered follow-up
Every inquiry gets an instant, natural reply by text or email, 24/7. Missed calls get texted back. Appointments and reservations book themselves. Leads get nurtured until they're ready — without adding staff.
CRM and pipeline
Every lead, conversation, and deal in one place. Know exactly where each prospect stands and who's following up next.
Automation
Review requests, appointment reminders, seasonal campaigns, reactivation offers — built once, running forever.
Unified reporting
One dashboard showing ad spend, website visits, calls, form fills, bookings, and revenue — so you can see what's working and what it earned.
Most marketing tells you what it spent. Ours tells you what it earned.
Here's the problem with most marketing: you pay, something happens, and nobody can tell you exactly what. We built our system to close that loop.
- 01
Attention
A visitor sees you in The Explorer, an ad, or a search result.
- 02
Action
They visit your site, call, text, or fill out a form. We capture it.
- 03
Follow-up
Our technology responds instantly and keeps the conversation going.
- 04
Proof
The booking or sale is tied back to the source that produced it.
You'll never have to wonder whether your marketing is working. You'll know.
Built for island businesses. Scaled for any ambition.
We've spent three decades working with local businesses — the ones where the owner answers the phone. We know your time is short and your budget has to work hard. So we've made it simple to start and easy to grow.
Flat-rate options
Predictable monthly programs that bundle media, marketing, and technology — so you know your cost before you commit and never get surprised.
Start where it makes sense
Some clients begin with a listing in The Explorer. Some begin with a website. Some want the whole system on day one. Every path is a real path.
One team, one call
Your account manager coordinates everything — media, campaigns, technology — so you're never stuck between three vendors pointing at each other.
1Kickoff
goals, audience, offer, and creative direction agreed together
2Build
website, campaigns, and automation assembled by our team
3Launch
everything goes live on a coordinated schedule
4Optimize
we watch the numbers weekly and adjust
5Report
you see leads, bookings, and revenue in plain language
People who pick up the phone.
Family Resource Group is a family-owned company. Behind the platform is a team of publishers, marketers, designers, developers, and account managers who've spent their careers helping local businesses grow — and who are now spending real time on St. Croix. Founder Diane Butler remains part of the Explorer team, and our Baton Rouge headquarters backs the island with the full weight of the company.
Join the island team.
Growing The Explorer means growing a team on St. Croix. We're looking for local people who know the island, love its businesses, and want to build something here — in advertising sales, account management, content and social media, and more. If that's you, or someone you know, we'd love to talk.
View open positionsReady to see what this looks like for your business?
Tell us about your business and what you want to accomplish. We'll come back with a plan — in plain language, with clear numbers — and no obligation.
Talk to our team